Peter Schmidt Suisse: Redesign for the Roche annual report
Roche aims to position itself as a leading provider of personalized medicine. The Peter Schmidt Suisse agency brought this vision to life through design and communication in the completely redesigned 2011 annual report.
The new annual report concept provides a quick and comprehensive insight into the company and its positioning, the agency said in a press release. Peter Schmidt Suisse has developed powerful design elements for this purpose. Strategic information and scientific facts are to be illustrated in infographics and boxed features. The image series gives patients, doctors, researchers and other stakeholders a chance to have their say.
Peter Schmidt Suisse is responsible for the overall design. The infographics were developed partly by Peter Schmidt Suisse and partly by the Berlin media agency Kircher Burkhardt. The annual report was produced by Neidhart+Schön, Zurich.
