Personal recruitment
Cavegn Advertising invites you to Screen-up & Congress 2006.
Fernsehen Cavegnwerbung invites you to the Screen-up & Congress 2006, which will take place on September 26, 2006 and will offer an exclusive and free preview of the coming year's highlights with program screenings from all leading TV stations. To the delight of the industry, Publisuisse is also taking part this time. TeleZüri, on the other hand, will not be screening any programs and the national and international opinion leaders for TV advertising and television marketing will be meeting at the congress. "TV and brands: What can TV do for your brand?" is the topic. The panelists include Ingrid Deltenre (SF), Dominik Kaiser (3+), Catherine Mühlemann (MTV), Anke Schäferkordt (RTL) and Roger Schawinski (Sat 1), chaired by Hannes Britschgi (Ringier-TV).
Goodbye ScreenyThe advertising campaign for Screen-up & Congress was once again created by Cavegnwerbung this year. As it is about communication for an electronic medium, Markus Cavegn wanted to focus the message in his print subjects on "directing the audience to the website www.screen-up.ch". To counteract the general overkill of information, he deliberately dispensed with the former mascot Screeny and only created headlines. Instead, nine subjects are aimed specifically at larger customers for TV advertising. Such personalized texts promise, for example: "The most efficient media purchase for Mars is on Earth" or "Where the post office sends its advertising department best." The organizers also want to make it clear to other potential advertising customers that they should not miss this event under any circumstances.
Good arguments in favor of visiting Screen-up & Congress are now available in trade press advertisements, mailings and on Internet banners.
Andreas Panzeri
Goodbye ScreenyThe advertising campaign for Screen-up & Congress was once again created by Cavegnwerbung this year. As it is about communication for an electronic medium, Markus Cavegn wanted to focus the message in his print subjects on "directing the audience to the website www.screen-up.ch". To counteract the general overkill of information, he deliberately dispensed with the former mascot Screeny and only created headlines. Instead, nine subjects are aimed specifically at larger customers for TV advertising. Such personalized texts promise, for example: "The most efficient media purchase for Mars is on Earth" or "Where the post office sends its advertising department best." The organizers also want to make it clear to other potential advertising customers that they should not miss this event under any circumstances.
Good arguments in favor of visiting Screen-up & Congress are now available in trade press advertisements, mailings and on Internet banners.
Andreas Panzeri
