"Performance Selling"

Christian Belz and Wolfgang Bussmann have published a new book on the importance of salespeople and the future of sales. "Performance Selling" focuses on high-performance selling and the performance of sales to create added value for customers. The book is aimed at managers in international and national marketing and sales, heads of sales branches, key account and global account managers as well as marketing students. Published by Thexis, Institute for Marketing and Commerce at the University of St.Gallen, ISBN 3-908545-68-4.