Paul Reinzeichner Academy selects website from Walker

After winning numerous awards, including “Newcomer Agency of the Year” and dozens of ADC Cubes, the Zurich-based advertising agency Walker has been honored with yet another title. Its website took first place, ahead of Ruf Lanz and Euro RSCG.

After numerous awards such as Newcomer Agencies of the Year and umpteen ADC cubes, a new title hails for the Zurich advertising agency Walker. The newly founded Paul Reinzeichner Academy has examined the websites of the most creative agencies in 2006. The ranking is as follows: 1st Walker Advertising Agency
2. call Lanz
3. euro RSCG
4. JWT+H+F
5. spillmann Felser
6. advico
7. wirz advertising
8. lowe
9. young from matt
10. publicis
The following criteria played a role in the evaluation: creativity, information content, navigation as well as contact. Walker convinced the jury with a small, modest site in three languages. Once you enter, you will find a large amount of information and a beautiful screen design down to the last detail. The unconventional navigation works surprisingly well.
Paul Reinzeichner's blog is dedicated exclusively to Swiss advertising. The Academy of the same name was founded only on Monday. As an institution, it will continue to deal with developments in marketing communication at irregular intervals in a pop-scientific manner. It plans to produce ratings independently, but not without subjective influences.

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