passengertv brings the World Cup to public transport

Two wins, three losses, and now four draws since Sunday—that’s the record from the nine head-to-head soccer matches between Switzerland and Brazil. Did you know that? No? But most people would have liked to know. That’s why, during the World Cup, passengertv is displaying interesting facts and information about the ongoing tournament on its screens in trams, buses, and commuter trains. This is part of a targeted strategy.

Interest in Informative Content on Public Transportation

"Our experience with screens in public transportation shows just how much interest people have in informative content", says Olivier Chuard, CEO of Livesystems dooh AG. passengertv is therefore optimizing its programming and tailoring it—especially on weekends—to satisfy viewers’ general thirst for knowledge and need for entertainment. "This helps us meet a need in recreational travel", says Chuard. By the way: Also on www.nau.ch Sports fans can find the information displayed on the passengertv screens.