Passers-by gain control over eBoard via cell phone
Advertisers dream of creating interactive posters. Affichage now aims to make that possible with eBoards and the City Boomer.
Advertisers dream of designing posters interactively. Affichage now wants to make this possible with eBoards and the City Boomer. For example, eAd Affichage, which belongs to the APG Group and offers digital advertising space in the five most important Swiss railroad stations, tested its advertising space for interactivity on its 60 m2 eBoard at Zurich main station. Affichage tried out a whole range of new signal feeds last Saturday. It tested the eBoard with standard game consoles, with a PC platform and with a new interaction tool called City Boomer. The test was successful, so that on the one hand advertising customers can prepare themselves for a new way of interacting with their customers. On the other hand, a young audience can look forward to future video game championships in large format.
Interactive outdoor advertising The testers on Saturday were particularly excited about the use of the City Boomer. This is part of a new technology designed to make outdoor advertising more attractive and interactive. In future, passers-by will be able to dial into the system via their cell phone and surf through the "virtual shop window" with just a few buttons, consuming content of their choice. There are practically no limits to the application. According to a press release, this advertising medium is intended to take the step towards push-pull advertising, as is already common practice with other electronic forms of advertising such as the Internet or SMS advertising. For example, a telephone number is displayed on the eBoard, allowing the viewer to virtually take control of the screen with their cell phone. Once logged in, a confirmation and the available selection menu appear on the eBoard. During the test run, two movie trailers were available, as well as the option to take part in a competition and play the cult tennis game Pong on the eBoard. Read more about the eBoard in the current issue of Werbewoche (number 39) or at
Cell phones will hit eBoards in the future
.
Interactive outdoor advertising The testers on Saturday were particularly excited about the use of the City Boomer. This is part of a new technology designed to make outdoor advertising more attractive and interactive. In future, passers-by will be able to dial into the system via their cell phone and surf through the "virtual shop window" with just a few buttons, consuming content of their choice. There are practically no limits to the application. According to a press release, this advertising medium is intended to take the step towards push-pull advertising, as is already common practice with other electronic forms of advertising such as the Internet or SMS advertising. For example, a telephone number is displayed on the eBoard, allowing the viewer to virtually take control of the screen with their cell phone. Once logged in, a confirmation and the available selection menu appear on the eBoard. During the test run, two movie trailers were available, as well as the option to take part in a competition and play the cult tennis game Pong on the eBoard. Read more about the eBoard in the current issue of Werbewoche (number 39) or at
Cell phones will hit eBoards in the future
.
