Partner & Partner: USZ employees turned into heroes
Partner & Partner has created an extraordinary corporate film for the University Hospital of Zurich as another piece of the puzzle in its new brand positioning.
With the launch of an integrated campaign to communicate the repositioned "USZ" brand, the University Hospital Zurich is breaking new ground in its 180-year history. The two-minute corporate video, which has just been completed, is an ambassador for this repositioning and is intended to convey the brand values in a credible and empathetic way, according to a statement. No models or voice-overs were deliberately used, but employees of the University Hospital Zurich are the actors and speakers of the film. Those responsible at the USZ, the agency and the director are equally enthusiastic about the professional performance of the lay actors. The film will be launched in mid-February and used at congresses, training events, trade fairs and other internal events.
The corporate film is part of a multi-stage image campaign (wall prints in the hospital building, advertisements, streetcar posters) and in-depth communication (brand primer, intranet with employee interviews as VJ clips).
Responsible at the University Hospital Zurich: Florian Rajki (Overall Responsibility / Head of Marketing University Hospital Zurich), Franz Zemp, Daniel Kälin (Marketing University Hospital Zurich). Responsible at Partner & Partner: Benno Maggi (CD), Gianfranco Acocella (AD), Christoph Eschmann (Strategy/Consulting). Film production: Philippe Weibel, Audiovisual Communication.
