Partner & Partner: Image subjects for Winterthur
Partner & Partner is putting Winterthur on the fast track in a clever way: The agency is launching image campaigns for the Winterthur Region’s economic development initiative that can be used both for specific situations and over the long term.
The aim of the image subjects for the business location, the educational city and the residential region of Winterthur is to celebrate the essential advantages of the city and region of Winterthur. The campaign was developed to be modular and usable in the long term. Each of the six subjects works in a wide variety of situations and on different communication media online/offline such as animated e-panel, poster, ad with text connection, banderole as well as give-aways.
Financially strong investors such as high-income individuals are addressed with refreshingly reduced messages in order to attract them to the region. Among the target groups, Winterthur has so far been little known and underestimated. As the sixth-largest city in Switzerland and thanks to the campaign successfully deployed since 2013, this should now change.
Responsible at the Standortförderung Region Winterthur: Karin Landolt (Head of Communications). Responsible at Partner & Partner: Denise Nick and Christoph Eschmann (Strategy/Consulting), Gianfranco Acocella (Art Direction), Andreas Beugger (Graphic Design / Animation).
