Paroli: New concept for ETH magazine
Starting this fall semester, the ETH community is receiving *Life* magazine for the first time in a new design and in two separate language versions. Paroli is responsible for the new concept.
The new magazine informs ETH members about the development of the university and provides an insight into campus activities. The aim, according to the statement, is to promote dialogue within ETH Zurich and to convey values. Along with the intranet, Life magazine is the second main channel of internal communication. The magazine is characterized by explanatory background articles and reports. Another aspect of the cross-media concept is that the two channels push each other. For example, the print medium triggers certain topics or discussions that can be continued on the intranet or vice versa. The magazine is published four times a year in German and English.
With a clear, reduced structure, simple reading guidance as well as a generous visual language and a lot of variety in the sequence of contents and formats, the new magazine aims to encourage reading. Playful design elements such as illustrations, texts in full-page images or supplementary boxes and graphics invite readers to delve into the topics. In order to incorporate the cross-media aspects, the magazine received supplementary boxes and graphics as well as further links that promote dialog.
Responsible at University Communications ETH Zurich are: Norbert Staub (Head of Internal Communications), Florian Meyer (Project Management), Thomas Langholz (Consulting and Editorial), Angela Harp (English Editorial), Jun Sarbach (Consulting), Josef Kuster, Andrea Lingk, Edisa Balje (Corporate Design and Graphics). Responsible at Paroli Agency: Oliver Suter (Partner, Managing Director Paroli), Tanja Hollenstein (Partner, Managing Director Paroli, Project Management), Christoph Schiess (Art Director).
