Ovomaltine sponsors Switzerland with extra energy
Leo Burnett is responsible for the traditional Ovo Drink promotion, and Webguerillas is extending it on the Ovomaltine website and Facebook page.
True to the motto "You can't do better with Ovaltine. But longer." After 2012, Ovomaltine is once again sponsoring everyone who sticks with it. Anyone who fulfills one of the sponsorship reasons advertised on posters and ads can sign up at the Website as well as newly via a Facebook tab on the Ovaltine profile as it says in a press release. Various familiar everyday situations are available for selection, such as "You've already applied for an apartment for the 10th time". If the user can prove his unsuccessful apartment search, Ovaltine will send him home with an extra portion of energy in the form of twelve Ovo drinks. The promotion has been running since the end of March and will continue until the end of July 2013.
Responsible at Wander: Bettina Marthaler (Marketing Manager Ovaltine), Miriam Wälti (Brand Manager Ovaltine). Responsible at Leo Burnett: Pablo Schencke, Johannes Raggio, Fabian Windhager (creation), Johannes Raggio (ECD), Fiona Gottwald, Michael Gassler (consulting). Responsible at Webguerillas: Richard Wegele (Art), Ennio Cadau (Text), Michel Bognar (Social Media), Elie Kerbage (PR), Michael Kohlbach (Programming), Tatjana Meichtry, Philipp Pongracz (Consulting).
