Otto secures rights to the Quelle brand
The Hamburg-based mail-order giant Otto has secured the rights to the Quelle brand and several private labels, such as Privileg, as well as all shares in Quelle Russia.
The parties signed the purchase agreement on Thursday morning following the approval of the creditors' committee of the Arcandor Group companies, as Horizont.net writes. The parties agreed not to disclose the purchase price. Otto prevailed against almost a dozen competitors in the bidding dispute for the brand rights. The takeover must now be approved by the Cartel Office.
However, the purchase agreement does not include the Küchen Quelle and Foto-Quelle brands. In addition, the insolvency administrators are still looking for buyers for the call center, the Profectis customer service and the HSE 24 home shopping channel.
However, the purchase agreement does not include the Küchen Quelle and Foto-Quelle brands. In addition, the insolvency administrators are still looking for buyers for the call center, the Profectis customer service and the HSE 24 home shopping channel.
