OSW advertises with nudes for Naked

In August, the Basel clothing boutique Naked advertised this year's fashion show not only with a provocative flyer, but also with sandwich posters. The special feature of the campaign, which was designed by the Basel-based Oswald Siegfried advertising agency (OSW): The two models wearing the posters are naked. According to the press release, this is intended to draw attention to the name of the boutique in a meaningful way.
Client: Vanessa del Moral, Boutique Naked. Advertising agency: Oswald Siegfried Werbeagentur (OSW). Art director: Michael Oswald. Consultant: Nadine Siegfried. Text: René Fisch. Models: Promokant promotions GmbH.