OSW transforms Chevrolet into a pink piggy bank

The Oswald Siegfried advertising agency (OSW) has designed a large poster for the Chevrolet Center Reinach, a branch of its client Grosspeter. According to the press release, the poster dramatizes the fact that, contrary to popular belief, a Chevrolet doesn't cost the earth. Repainted in an unusual piggy bank pink, the Basel agency proved that advertising for cars does not necessarily have to be colorless, the press release continues.
Responsible at Grosspeter: Jasmine Gasser (Head of Communications). Responsible at OSW: Michael Oswald (AD), Nadine Siegfried (consulting), René Fisch (text).