OSW speaks denglish for abbot
OSW has developed a campaign for its client, Abt Automobile, that combines quintessentially German and quintessentially English elements.
With this, the Basel agency refers to the car brands Abt Automobile represents: the German BMW and the English brands MINI and Morgan. The concept, which Abt plans to use for a few years, finds its initial application on F12 posters, on the website and in an invitation to the opening of a second branch in Muttenz.
Responsible at Abt: Thomas Keller and Ralph Burget (management). Responsible at OSW: Michael Oswald (Art Direction), René Fisch (Text), Nadine Siegfried (Consulting).
Responsible at Abt: Thomas Keller and Ralph Burget (management). Responsible at OSW: Michael Oswald (Art Direction), René Fisch (Text), Nadine Siegfried (Consulting).
