OSW implements new communication concept for the St. Jakob-Park Shopping Center
The OSW agency has developed a new communications strategy for the St. Jakob-Park Shopping Center (SJP).
The starting point was the strategy of "focusing on people". OSW designed a campaign that introduces SJP customers and, analogous to the logo, prefixes their first names with a Saint. The amateur models are then called, for example, St. Mägge, St. Zoe, St. Ernschtli, St. Sandra. Facts such as the sale or the Christmas sale are also preceded by a St. - i.e. St. Sale, St. Offen. The campaign is used on posters, advertisements and at POS and will be continued in 2011 with further implementations and work.
Responsible at SJP: Andreas Kosanke (Center Manager), Nadine Bachmann (Project Manager Marketing and Communication). Responsible at OSW: Michael Oswald (AD), René Fisch (text), Anthony Bertschi (graphics) Hanna Baur Bättig (graphics) Nadine Siegfried (consulting management), Corinne Engler (consulting).
