OSW levitates the Honda Insight for Autohaus Grosspeter
For the Grosspeter car dealership—which represents Honda in northwestern Switzerland in addition to Opel, Chevrolet, and Saab—OSW developed a wide-ranging campaign for the Honda Terminal Basel.
The Honda Insight took center stage. The Basel agency created F12 posters, large-format advertisements, a brochure and a guerrilla campaign in which they had the car hovering at various locations in Basel. The whole package focused on dramatizing the environmental friendliness of the Honda Insight. The agency also initiated the installation of an eco-taxi for its client in the Basel region, which was advertised with F12 posters, a website and a classic inauguration event at the popular Basel Zolli.
Responsible at Grosspeter: Jasmine Gasser (Head of Communications). Responsible at OSW: Michael Oswald (Art Directon), René Fisch (Text), Nadine Siegfried (Head of Consulting), Zoe Maritz (Consulting), Photos: Fotoatelier Siegfried, Michael Oswald.
Responsible at Grosspeter: Jasmine Gasser (Head of Communications). Responsible at OSW: Michael Oswald (Art Directon), René Fisch (Text), Nadine Siegfried (Head of Consulting), Zoe Maritz (Consulting), Photos: Fotoatelier Siegfried, Michael Oswald.
