OSW wins multistage pitch for the visually impaired aid Basel

OSW is the new and first agency to advertise for the Visual Impairment Aid Basel. An awareness-raising campaign for various target groups is planned over three years. The background to the campaign is the fact that the number of visually impaired people over the age of 60 in the Basel area will increase by around 6,000 people, or 40 percent, in 20 years. For this reason, the general public, but in particular relatives of those affected and those affected themselves, as well as opticians, general practitioners and ophthalmologists are now to be addressed.

Michael Oswald, co-owner and CD of the agency, is delighted with the pitch win: "Health in the broader sense is now well represented in our portfolio. After TopPharm pharmacies, the University Hospital and the Basel Blood Donation Center, I am delighted that we are now also able to work for Sehbehindertenhilfe Basel. Working for an NGO is also a new and welcome challenge." According to the press release, the first subjects will be on display in spring 2018.

Responsible at Sehbehindertenhilfe Basel: Stefan Kaune (Managing Director), Carina Hug (Marketing & Communication). Responsible at OSW: Michael Oswald (Co-owner/Creative Director), Nadine Siegfried (Co-owner/Consulting), Séverine Fischer (Strategy, Consulting), Sara Steinmann (Text), Sandra Käppeli (AD).