OSW for Toppharm: Catching members with a testimonial campaign

Oswald Siegfried Werbeagentur (OSW) has designed a business-to-business campaign for its client Toppharm Apotheken to recruit new members for the association of independent pharmacies. The testimonial ads are peppered with personal quotes from Toppharm members. These are intended to illustrate the advantages of the association compared to a pharmacy chain, the agency wrote in a press release on Monday. The advertisements will appear this year and next year in specialist pharmaceutical media and on the Internet.

Responsible at Toppharm: Judith Lanz (Head of Marketing and Communication). Responsible at OSW: Michael Oswald (AD), René Fisch (text), Nadine Siegfried (consulting), Fotoatelier Siegfried (photos).