OSW: Citroën logo made from croissants
Grosspeter, a long-standing OSW client, is now the main dealer for the French brand Citroën in the Basel region. OSW is promoting this news with F200 and F12 posters that use a teaser concept.
At first, you see only two croissants, which are depicted in such a way that they interpret the logo of Citroën. The posters with text then make clear: "Citroën - freshly arrived at Grosspeter". To draw attention to the opening weekend, the agency also conceived a campaign a few days in advance. In cooperation with the Basel bakery Suter (25 branches), free croissants were distributed and flyers invited to an open day. A promotional team also handed out croissants, near the Citröen Center, at a busy intersection. In addition, advertisements were placed in the daily press and a personal invitation was sent to Citröen customers.
Responsible at Grosspeter: Jasmine Gasser (Head of Communications). Responsible at Oswald Siegfried Werbeagentur (OSW): Michael Oswald (art direction), Michi Schär and René Fisch (text), Nadine Siegfried and Corinne Engler (consulting).
