Austria: Chancellor Schüssel unintentionally advertises for McDonalds

The chancellor of our eastern neighboring country is a football fan - and that's exactly what got him an unwanted advertising appearance on McDonald's posters. The fast food chain is advertising the World Cup with celebrities holding up a red-white-red scarf with the slogan "Austria eats world champion". However, the choice of the advertising agency CCP to use the chancellor as the subject was not entirely cheap for McDonalds. The Chancellery filed a complaint and the fast food chain now has to donate a considerable sum to charity. The advertising agency, for its part, points out that they deliberately aimed for positive provocation. If they had asked for permission, they would have risked rejection and laborious negotiations.
The SPÖ, on the other hand, claims that the campaign is a set-up and that it is actually an image campaign for the chancellor. After all, his press spokeswoman used to work for the agency responsible for the campaign. The Federal Chancellery, on the other hand, merely stated that the campaign had certainly not been agreed with Schüssel.