Orientation guide from Publicis for Sportplausch Wider
To ensure that nobody gets lost in the world's largest bike store, the Zurich-based creatives from Publicis have produced a "store map".
To ensure that nobody gets lost in the world's largest bike store, the Zurich-based creatives from Publicis have produced a "store map".
Sportplausch Wider has rebuilt and doubled the size of its store: there is now space for over 1,000 bikes in the store, the "largest bike store in the world", as the store immodestly calls itself. To underline this claim in terms of advertising, Wider commissioned Publicis to create a corresponding give-away. Publicis then measured the store and developed a "great" store map in the form of a map. True to format and with an exact reproduction of the new Sportplausch Wider topography, including hundreds of detailed markings, according to the Publicis press release. The map will be sent out as an insert for regular customer mailings and handed out in stores.
Sportplausch Wider has rebuilt and doubled the size of its store: there is now space for over 1,000 bikes in the store, the "largest bike store in the world", as the store immodestly calls itself. To underline this claim in terms of advertising, Wider commissioned Publicis to create a corresponding give-away. Publicis then measured the store and developed a "great" store map in the form of a map. True to format and with an exact reproduction of the new Sportplausch Wider topography, including hundreds of detailed markings, according to the Publicis press release. The map will be sent out as an insert for regular customer mailings and handed out in stores.
