Orange8: Full order books despite crisis
The Orange 8 agency is weathering the economic crisis. More than 20 new clients have filled its order books.
Last August, Orange8 Interactive expanded its online marketing services with a new business unit: Performance Marketing as a holistic digital media competence focuses on success-based display and search campaigns. Thanks to the well-rounded portfolio, the agency can now offer online marketing projects from the initial concept idea to advertising in all relevant digital media channels. The new unit, based in Zurich, has now grown to five employees.
Orange8 is also creating something new in the area of Internet technology: the company is currently establishing a web-based control and reporting solution in the area of ad serving and performance tracking. This will further expand the full service of creativity, technology and media. According to the agency, clients appreciate this offer. BLS, for example, recently had Orange8 design and implement a new portal for the Lötschberger excursion region on Loetschberger.ch, and the platform is now being advertised in search engines and with banner campaigns.
The Performance Marketing division supports clients such as Ackermann, Allianz, Extrafilm, SAS, SIX, Urech, Weltbild, Travelwindow and Schuler Weine.
In the area of websites and e-commerce, new clients such as Manor, SchellenbergWittmer, VZ VermögensZentrum, Helsana, Visana, BLS and the specialist publisher Documedia have already been acquired this year for portals, corporate sites and microsites. After the Migros shopping and experience center Westside launched into the digital world with Orange8 last year, the agency can now also carry out the entire online implementation for the Säntispark of Migros Ostschweiz.
Orange8 is also creating something new in the area of Internet technology: the company is currently establishing a web-based control and reporting solution in the area of ad serving and performance tracking. This will further expand the full service of creativity, technology and media. According to the agency, clients appreciate this offer. BLS, for example, recently had Orange8 design and implement a new portal for the Lötschberger excursion region on Loetschberger.ch, and the platform is now being advertised in search engines and with banner campaigns.
The Performance Marketing division supports clients such as Ackermann, Allianz, Extrafilm, SAS, SIX, Urech, Weltbild, Travelwindow and Schuler Weine.
In the area of websites and e-commerce, new clients such as Manor, SchellenbergWittmer, VZ VermögensZentrum, Helsana, Visana, BLS and the specialist publisher Documedia have already been acquired this year for portals, corporate sites and microsites. After the Migros shopping and experience center Westside launched into the digital world with Orange8 last year, the agency can now also carry out the entire online implementation for the Säntispark of Migros Ostschweiz.
