Orange and Sony Ericsson unite cross-media for "Bands on Tour
On Friday, Switzerland’s first interactive documentary event show, «Bands on Tour,« came to an end. Under the motto »We were young and needed the money,” three up-and-coming bands competed against each other in a musical contest during a mini-tour across Switzerland.
On Friday, Switzerland’s first interactive documentary event show, «Bands on Tour,« came to an end. Under the motto »We were young and needed the money,” three up-and-coming bands competed against each other in a musical contest during a mini-tour across Switzerland.
The agency Zürich Tokio developed the design for the accompanying website. The website served as the centerpiece of the event. Editorial ads were intended to attract as many fans and interested visitors as possible to the site. The visual concept is based on three key ideas: three bands, one goal, no money.
The goal of the event was to mobilize as many fans as possible for the final concert at Liquid in Bern by gathering as many submissions as possible through the new mass media platforms of web TV, online newspapers, WAP, SMS, and MMS. The winner then received a new tour bus as the headliner of the evening.
Following the «successful launch,» the joint project between Orange and Sony Ericsson is expected to continue, Zürich Tokio adds in a press release.
Responsible at Sony Ericsson: Rolf Weiss (Head of Marketing). Responsible at Orange: Amsler Miranda (Communications Project Manager), Trousseau Xavier (Communications Project Manager). Contact at BOOM Propaganda & Events: Joachim Bodmer (Overall Responsibility), Roman Bucher (Project Manager). Responsible at Zurich Tokyo: Daniel Donati (Creative Direction), Karin Glarner (Art Direction), Fabian Widmer (Graphic Design), Micha Schmid (DTP), Stefan Lemberger (Consulting).
The agency Zürich Tokio developed the design for the accompanying website. The website served as the centerpiece of the event. Editorial ads were intended to attract as many fans and interested visitors as possible to the site. The visual concept is based on three key ideas: three bands, one goal, no money.
The goal of the event was to mobilize as many fans as possible for the final concert at Liquid in Bern by gathering as many submissions as possible through the new mass media platforms of web TV, online newspapers, WAP, SMS, and MMS. The winner then received a new tour bus as the headliner of the evening.
Following the «successful launch,» the joint project between Orange and Sony Ericsson is expected to continue, Zürich Tokio adds in a press release.
Responsible at Sony Ericsson: Rolf Weiss (Head of Marketing). Responsible at Orange: Amsler Miranda (Communications Project Manager), Trousseau Xavier (Communications Project Manager). Contact at BOOM Propaganda & Events: Joachim Bodmer (Overall Responsibility), Roman Bucher (Project Manager). Responsible at Zurich Tokyo: Daniel Donati (Creative Direction), Karin Glarner (Art Direction), Fabian Widmer (Graphic Design), Micha Schmid (DTP), Stefan Lemberger (Consulting).
