Orange launches image campaign in 22 countries
The image campaign launched by telecoms company Orange in Switzerland on October 19 is part of a campaign carried out in 21 other countries. The focus is on the message "Together we can achieve more", the core of the company's new brand vision.
The new image campaign of the French telecommunications company Orange was launched in Switzerland on October 19, 2008. It is being carried out in a total of 22 countries, where it has either already started or is still to follow. The campaign is adapted to the local environment, in Switzerland by Saatchi & Saatchi. The focus is on the message "Together we can do more", the core of the company's new brand vision.
Orange's new image campaign is based on social changes that can be observed worldwide, according to a press release issued on Monday. The time of pure egocentricity is over. People are once again defining themselves more through the "we" and what they experience in the group. With the new slogan "together we can do more" and this brand idea, Orange wants to position itself once again as an integrated telecoms provider that focuses on people, their emotions and their personal experiences.
"The Orange brand has always thrived on emotions and puts people at the center", Andreas S. Wetter, CEO of Orange Switzerland, is quoted as saying in the press release. "The new campaign takes this approach further by focusing on people and their communication, on interaction and on what people can create and achieve together."
The new campaign will shape Orange's entire presence in Switzerland over the coming months. Gradually, the first subjects will be supplemented by stories from Swiss people based on true events in order to increase the authenticity of the campaign. The campaign was launched in the UK in July 2008, followed by Moldova, Austria, Kenya and France. After Switzerland, it will be the turn of Spain and Poland, followed next year by nine other European countries and the Orange companies in Africa and the Middle East.
Orange's new image campaign is based on social changes that can be observed worldwide, according to a press release issued on Monday. The time of pure egocentricity is over. People are once again defining themselves more through the "we" and what they experience in the group. With the new slogan "together we can do more" and this brand idea, Orange wants to position itself once again as an integrated telecoms provider that focuses on people, their emotions and their personal experiences.
"The Orange brand has always thrived on emotions and puts people at the center", Andreas S. Wetter, CEO of Orange Switzerland, is quoted as saying in the press release. "The new campaign takes this approach further by focusing on people and their communication, on interaction and on what people can create and achieve together."
The new campaign will shape Orange's entire presence in Switzerland over the coming months. Gradually, the first subjects will be supplemented by stories from Swiss people based on true events in order to increase the authenticity of the campaign. The campaign was launched in the UK in July 2008, followed by Moldova, Austria, Kenya and France. After Switzerland, it will be the turn of Spain and Poland, followed next year by nine other European countries and the Orange companies in Africa and the Middle East.
