Orange Cinema now digital at all three locations
Cinerent, the organizer of Orange Cinema, is not only introducing the digitalization of commercials in Zurich. Now Basel and Bern are also switching to digital.
This will make it much cheaper and less complicated for customers to place their advertising spots, according to an Orange Cinema press release. Various tests have convinced Cinerent that the digitization of all three locations can already take place this year. "Digitization brings us and our customers considerable advantages, as the relatively high costs of transferring to 35mm are eliminated. It also allows us to react much more flexibly to booking requests at short notice," says Julie Varghaiyan from Cinerent.
