Operation Fairplay
Prevention: Ruf Lanz has stayed on the ball for Suva with a “Fair Play” ad.
Prevention Ruf Lanz has stayed on the ball for Suva with a fair play spot Since the mid-1980s, there have been more leisure accidents in Switzerland than occupational accidents. Almost a third of all leisure accidents are sports accidents. This is why SuvaLiv is committed to safe leisure time with broad-based prevention campaigns. These have been designed by Ruf Lanz since 2002. The campaign for the bicycle helmet ("So that accidents don't become a horror") won an award. Another was aimed at speeding on the ski slopes.
The most popular sport in Switzerland is football. Ruf Lanz has therefore created a commercial for fair play for the new campaign.
In the film - as is customary before big games - a team is slowly filmed while a pompous anthem plays. Only at the end, when the camera pulls back, do the viewers realize that it is not a football team. The final image shows a complete team of surgeons, including assistants and nurses. A voice from the off breaks up the commercial: "To all footballers: play fair. So that this team doesn't get to play."
The TV commercial is specifically used before football broadcasts, as this is when a particularly large number of amateur footballers are sitting in front of the television. The film was shot by Condor in Budapest at the beginning of April because the weather in Switzerland at that time would only have permitted a winter sports commercial.
Warning for the sensitiveIn addition to the official TV commercial, Ruf Lanz has also kept the ball rolling with an unusual typo commercial from Treibhaus for the good cause. Immediately before important football broadcasts, a warning sign appears on TV, as is usually shown late at night before hard-hitting action flicks or thrillers. The text warns sensitive minds of the harshness of the following program and states that it is not suitable for young people under the age of 16. Unless the footballers stick to fair play ...
The Swiss Football Association and Suva have also launched a Fair Play Trophy as part of this prevention program. Amateur clubs that have registered for the trophy are visited by regional fair play and safety officers and assessed according to a standardized list of criteria. The top five teams will receive prizes of up to CHF 10,000.
SuvaLiv also supports around 100 grassroots tournaments throughout Switzerland with equipment and services. "The commitment pays off, because half as many accidents occur at Suva tournaments than at other amateur football tournaments," the insurer has calculated.
Andreas Panzeri
The most popular sport in Switzerland is football. Ruf Lanz has therefore created a commercial for fair play for the new campaign.
In the film - as is customary before big games - a team is slowly filmed while a pompous anthem plays. Only at the end, when the camera pulls back, do the viewers realize that it is not a football team. The final image shows a complete team of surgeons, including assistants and nurses. A voice from the off breaks up the commercial: "To all footballers: play fair. So that this team doesn't get to play."
The TV commercial is specifically used before football broadcasts, as this is when a particularly large number of amateur footballers are sitting in front of the television. The film was shot by Condor in Budapest at the beginning of April because the weather in Switzerland at that time would only have permitted a winter sports commercial.
Warning for the sensitiveIn addition to the official TV commercial, Ruf Lanz has also kept the ball rolling with an unusual typo commercial from Treibhaus for the good cause. Immediately before important football broadcasts, a warning sign appears on TV, as is usually shown late at night before hard-hitting action flicks or thrillers. The text warns sensitive minds of the harshness of the following program and states that it is not suitable for young people under the age of 16. Unless the footballers stick to fair play ...
The Swiss Football Association and Suva have also launched a Fair Play Trophy as part of this prevention program. Amateur clubs that have registered for the trophy are visited by regional fair play and safety officers and assessed according to a standardized list of criteria. The top five teams will receive prizes of up to CHF 10,000.
SuvaLiv also supports around 100 grassroots tournaments throughout Switzerland with equipment and services. "The commitment pays off, because half as many accidents occur at Suva tournaments than at other amateur football tournaments," the insurer has calculated.
Andreas Panzeri
