Open Up and Inform relaunch Helsana's customer magazines

The two Zurich agencies Open Up and Inform have won a competitive presentation by the Helsana Group. They are currently working on a joint concept that will realign the form and content of the three customer magazines of the Helsana, Progrès and Sansan brands. As the PR agency, Open Up is contributing its journalistic expertise in terms of content, while Inform is responsible for the design and visual appearance. The three health magazines will appear in their new look for the first time in the middle of the year, as Open Up announced on Tuesday. With Helsana, Progrès and Sansan as well as Avanex and Aerosana, the Helsana Group has well-established insurance companies. Each of these insurances is geared towards different target groups. This differentiation also plays an important role in the customer magazines of the three strongest brands. The magazines are published in German, French and Italian and have a total circulation of around 850,000 copies. With the relaunch, the Helsana Group aims to further develop the content and design of the three magazines and optimally adapt them to the needs and expectations of insured persons with a modern magazine style.