Online advertising in Switzerland is soaring
According to the AIS Index published by Wemf AG for Advertising Media Research, online advertising revenue for the month of May is on track to set a new record. Due to the retroactive inclusion of previously missing revenue figures, the figures for online advertising are better than previously reported.
According to the AIS Index published by Wemf AG für Werbemedienforschung, online advertising sales in May were record-breaking. A total volume of CHF 5.44 million was generated, which corresponds to an increase of 60% compared to the same month last year.
The figures for Bluewin's online advertising, which have been missing since the beginning of the year, have now been reintegrated. The figures have also been adjusted retrospectively. In addition, the statistics have been supplemented by the figures for Edipresse subsidiary Edipub and also retroactively integrated into the statistics up to March 2005.
The integration of the data resulted in the previously published absolute figures being corrected upwards, reports Netzwoche. In March, 5.235 million Swiss francs were generated with online advertising and 2.74 million in January.
The figures for Bluewin's online advertising, which have been missing since the beginning of the year, have now been reintegrated. The figures have also been adjusted retrospectively. In addition, the statistics have been supplemented by the figures for Edipresse subsidiary Edipub and also retroactively integrated into the statistics up to March 2005.
The integration of the data resulted in the previously published absolute figures being corrected upwards, reports Netzwoche. In March, 5.235 million Swiss francs were generated with online advertising and 2.74 million in January.
