Online marketing: independence with Adtech
The two publishing companies, Ringier and Tamedia, will use Adtech's ad-serving technology going forward to drive their online sales operations independently of third parties.
The two publishing houses Ringier and Tamedia will work with Adtech's ad serving technology in future to optimize their . Adtech's customer base also includes OmniMedia (Mediaswiss, Scout24 Group), Tilllate, Moneyhouse and Blogwerk. Adtech is preparing the technological basis for a new approach to online marketing. In future, Swiss media companies will be technically able to offer their customers large reach campaigns across several websites. At the same time, the individual sites will remain independent.
