Online advertising market grows by 10 percent in 2013

Traditional online advertising - i.e. banner advertising on websites - also increased again. In a statement on Thursday, Media Focus speaks of a plus of 9.4 percent. With sales of 186 million Swiss francs, classic online advertising accounts for around a quarter of total advertising expenditure on the Internet. However, Media Focus identified much stronger growth rates in other forms of Internet advertising. For example, sales generated by advertising in search engines in Switzerland rose by 18.9 percent to CHF 250 million. The share of the total volume is over one third. At 27.4 percent, the volume of affiliate advertising rose even more sharply. This involves advertising appearing in different ways on a website - and the costs are billed on a performance basis, i.e. on the basis of the orders actually triggered by the advertising. Overall, however, this new form of advertising is still insignificant. Further strong growth rates were also recorded for classified ads on job, real estate, and car portals. For 2014, Media Focus expects further growth in advertising sales on the Internet. (SDA)

Media Focus Online Advertising Statistics Report 2013/02 (PDF)