Sunrise's online budget goes abroad
The agency Spielplatz.cc, with offices in Austria and Germany, has won the Sunrise online account. It is developing an interactive communication platform for the company.
The agency Spielplatz.cc, with offices in Austria and Germany, has won the online account from Sunrise. It is implementing an interactive communication platform for the telecommunications company: Visitors to the Sunrise homepage are called directly after entering their telephone number and guided through the company's new brand world by testimonials on video.
Two weeks after the start of the advertising campaign, the corresponding microsite at
around 100,000 user accesses, according to a press release from the agency. The seamless integration of the TV, poster and print campaign resulted in a very high number of direct hits. Sunrise reallocated the advertising budget this year. Rive Gauche is responsible for the advertising campaign (see
), Heye121 is on board as the direct marketing agency.
Two weeks after the start of the advertising campaign, the corresponding microsite at
around 100,000 user accesses, according to a press release from the agency. The seamless integration of the TV, poster and print campaign resulted in a very high number of direct hits. Sunrise reallocated the advertising budget this year. Rive Gauche is responsible for the advertising campaign (see
), Heye121 is on board as the direct marketing agency.
