Online BTL measure control in real time
Trust is good, control is better. That is why Media Glue in Zurich has developed the online tool "BTL-Control" for controlling and reporting on marketing campaigns.
With its BTL Control software, Media Glue offers its customers an online tool with an associated mobile app for the planning, control and reporting of below-the-line / out-of-home marketing campaigns. Version 1.0 of BTL Control has already been developed and is being used for the first campaigns, the company announced in a press release on Wednesday. Using GPS tracking, Google Maps and location planning, every action is monitored and reported in real time. The advertising companies thus know exactly when and where which measure took place, whether it was carried out in accordance with the offer, times were adhered to, regions/locations were covered as agreed and the campaign objectives were achieved.
"The idea came about for completely selfish reasons," says Managing Director Darko Veljaca. "I wanted to offer my customers an efficient and simple way of providing evidence for my services in the BTL sector. As I couldn't find a tool that met my needs, my team and I developed it ourselves without further ado."
