Online ABC: Ad Impression
A metric for measuring media performance adopted as a binding standard in late 1998 by the associations DMMV, GWA, VDZ, BDZV, and VPRT.
Measurement of advertising media performance adopted at the end of 1998 by the DMMV, GWA, VDZ, BDZV and VPRT associations as a binding measure.Online-ABCAd-Impression
In contrast to page impressions, the number of visual contacts with an advertising medium itself is measured, not with the page carrying the advertisement.
Ad request size for measuring advertising media performance. Frequency with which an advertising banner or the page with the advertising banner is loaded and viewed by a user. Comparable to net reach in traditional advertising. See also ad impression, ad request.
Ad serverServer that stores and manages banners or other advertising material from advertising customers. An ad server transforms the banners to a website booked by the customer, creates evaluations and statistics on advertising efficiency. See also Banner Server.
Ad-TechGerman company that operates a high-performance ad serving center in Frankfurt. Provide particularly high bandwidths for data transmission.
www.adtech.de
Advertorials "Content" is placed in such a way that it is not recognizable to the user as advertising at first glance.
Ad viewNumber of visual contacts with an advertising object, e.g. banner. A rather outdated term in the discussion about general metrics for advertising media contact. See ad impression, ad request.
In contrast to page impressions, the number of visual contacts with an advertising medium itself is measured, not with the page carrying the advertisement.
Ad request size for measuring advertising media performance. Frequency with which an advertising banner or the page with the advertising banner is loaded and viewed by a user. Comparable to net reach in traditional advertising. See also ad impression, ad request.
Ad serverServer that stores and manages banners or other advertising material from advertising customers. An ad server transforms the banners to a website booked by the customer, creates evaluations and statistics on advertising efficiency. See also Banner Server.
Ad-TechGerman company that operates a high-performance ad serving center in Frankfurt. Provide particularly high bandwidths for data transmission.
www.adtech.de
Advertorials "Content" is placed in such a way that it is not recognizable to the user as advertising at first glance.
Ad viewNumber of visual contacts with an advertising object, e.g. banner. A rather outdated term in the discussion about general metrics for advertising media contact. See ad impression, ad request.
