One Marketing draws attention to global forest destruction for Greenpeace
The agency One Marketing has launched a campaign for Greenpeace Switzerland aimed at raising public awareness of global deforestation.
According to a press release from the agency, the realization completely dispenses with the sad eyes of displaced orangutan babies or scenes of hopeless resistance by the local population against the ruthless bulldozers. Rather, the idea is a bridge to our latitudes. "It is important for people here to be able to grasp the enormity of the destruction," says Ruth Wagner, Managing Director of One Marketing. It is thanks to the 3D and sound designers at Elefant Studios and director Alexander Meier that the factually conceived awareness-raising campaign has achieved this dynamism, impact and emotionality in its implementation.
Accompanying the Spot advertisements and direct marketing measures are planned for Greenpeace membership renewal. The campaign will be rolled out throughout Switzerland with immediate effect.
Responsible at Greenpeace Switzerland: Marc Birbaum and Katja Nispel, Fundraising. Responsible at One Marketing Services AG BSW: Ruth Wagner (overall responsibility), Robin Strebel (CD), Jan Neversil, Moni Andraska, Gen Wettstein (graphics), Stephanie Ramseier (project management/text), film: Elefant Studios; director and sound: Alexander Meier.
Accompanying the Spot advertisements and direct marketing measures are planned for Greenpeace membership renewal. The campaign will be rolled out throughout Switzerland with immediate effect.
Responsible at Greenpeace Switzerland: Marc Birbaum and Katja Nispel, Fundraising. Responsible at One Marketing Services AG BSW: Ruth Wagner (overall responsibility), Robin Strebel (CD), Jan Neversil, Moni Andraska, Gen Wettstein (graphics), Stephanie Ramseier (project management/text), film: Elefant Studios; director and sound: Alexander Meier.
