OMD/TBWA: Drawing attention to the Aidswalks 2010
The media agency OMD Switzerland and the creative agency TBWA have set up an advertising campaign for the Aidswalk 2010. The aim is to strengthen solidarity with HIV-positive people and draw attention to the AIDS Walk on December 1.
The charity event, which is taking place under the motto "Make a mark", is being initiated by Aids-Hilfe-Schweiz with the help of several partner companies. First, a supporting program will take place on Bern's Bundesplatz. This will be followed by a walk, jog or run through the old town. The focus is not on the sporting aspect, but on strengthening the feeling of solidarity with people infected with HIV. The participation fee of 25 francs serves as a donation.
In order to draw attention to the Aidswalk, OMD Schweiz AG, with the support of various partners, is campaigning for a presence in media such as print, posters and the Internet. The charity campaign will be present in German-speaking Switzerland from mid-November, with a focus on the greater Bern area, and will certainly make its first mark.
In order to draw attention to the Aidswalk, OMD Schweiz AG, with the support of various partners, is campaigning for a presence in media such as print, posters and the Internet. The charity campaign will be present in German-speaking Switzerland from mid-November, with a focus on the greater Bern area, and will certainly make its first mark.
