OMD wins Henkel account

 Henkel Switzerland entrusts its media budget to OMD Switzerland. From April, the agency will be responsible for media strategy, media planning and media buying for Henkel's brands. Following a multi-stage evaluation process, Henkel has decided to place its media budget in the hands of OMD Switzerland, according to a statement from OMD. The creative approach was particularly convincing because OMD thinks beyond media strategy, planning and development. A good example is the new show on Sat1 Switzerland, "Say yes! Die Persil Traumhochzeit", which OMD helped to realize for Persil's 100th anniversary, says Irina Jermann, Marketing Manager at Henkel, in the press release. OMD Zurich City, and thus Georges Béraud's team, is in charge of the mandate.