Zurich Olympic Summit

Sponsoring The main sponsors of Swiss Olympic are using a joint stage for the first time to promote their image, although the Swiss athletes are still below the long-term medal average at the halfway point of the Summer Olympics. However, they have certainly generated a great deal of emotion - especially in the Swiss Olympic Park. The spectacular installation in the shape of an acropolis, with a floor area of almost 1,400 square meters and a height of around 16 meters, is located at Zurich's main railway station during the Games and is intended to invite all sports enthusiasts and form the meeting point for the Olympic movement in Switzerland. As a complementary communication tool to the traditional means, the event temple is intended to make the tenLeading Partners' commitment to the umbrella organization of Swiss sports federations even better known than at the first highlight of the collaboration during the Games in Salt Lake City. Kathrin Niessl, Project Manager at Swiss Sport Marketing, wants to significantly increase the advertising pressure. After all, the partnership is about to be renewed. With a potpourri of events, the high visitor frequency, the sensitization of passers-by to sports performances, the fan clubs cheering them on, the welcoming of athletes such as bronze medallist Karin Thürig, prominent athletes and sports demonstrations, the plan seems to be working out.
Since the event and location call for large images and symbols, the Zurich agency Code developed two suitable print subjects for the Merz + Partner event. It staged a swimmer and a show jumper in the main station.
Record-breaking: Swiss Olympic offers sponsors a top return.
Luca Aloisi