Olympic champion Steve Guerdat is Honda's new brand ambassador
Swiss rider Steve Guerdat won the gold medal in the individual competition in London. He is now also a brand ambassador for Honda.
As Honda (Suisse) announced today, the man from Jura - who currently lives in Herrliberg - will represent the Honda brand as its new ambassador in the coming years. These days, Honda is not only presenting the new brand ambassador, but is also launching the new CR-V in Switzerland. And from November, the first vehicles will be available for test drives at Honda dealerships.
Honda Suisse surprised its Swiss dealers with a guest of honor at an event on Tuesday. Olympic champion Steve Guerdat not only presented his gold medal in Interlaken. Ken Keir, Executive Vice President of Honda Motor Europe, Hiroshi Nomura, President of Honda (Suisse) SA and Vice President François Launaz welcomed the Swiss rider as Honda's new brand ambassador. "Steve Guerdat's charisma and personality make him a wonderful brand ambassador for Honda," says Hiroshi Nomura, President of Honda (Suisse). The new Honda CR-V combines comfort, safety and practicality with a great deal of elegance and power, which suits the equestrian sport and Steve Guerdat's great talent.
However, the partnership between the Olympic champion and Honda goes beyond the new CR-V. As François Launaz, Vice President of Honda (Suisse), says, the new constellation will reorganize all business areas in one company - from cars and motorcycles to the marine sector, power units and appliances for the home and yard. The long-term partnership with Steve Guerdat covers all these segments. This means that Steve Guerdat will represent the Honda brand at various levels in the coming years.
