Olai Interactive: Campaign for Constellation cigarillos from Villiger
Villiger has partnered with Olai Interactive for the launch of its new Constellation Piña Colada cigarillos. The Solothurn-based digital agency is handling the conceptual, visual, and technical implementation of the online marketing campaign.
The most important element here is a direct link between Villiger's customer database and Olai's Veo Campaign Package. Via this interface, data entered on the campaign page is automatically and directly stored and further processed at Villiger.
The digital campaign has been online since Friday. Together with the advertising agency Metzger Rottmann Bürge, responsible for the key visual and the implementation of the POS and print campaign, Olai Interactive developed a website with a Hawaiian look and feel for Villiger. The specialist for creative online marketing and inventor of the Veo CMS took over the technical development of the software including the implementation and created the concept as well as the screen design of the online marketing campaign. On Villiger's side, Sitecube was responsible for the ERP (Enterprise Resource Planning) solution. The various partners worked closely together. The login system and the automatic import of data at Villiger together add real value to the company.
The Swiss cigarillo and cigar manufacturer's campaign works with a sign-up process. The user must create a Villiger login on the website to participate in promotions: Constellation cigarillos contain codes that can be redeemed for points online. The points, in turn, serve as a means of payment for various accessories in the Constellation design, such as hats, watches, sunglasses or deck chairs. In addition to communication about the launch of the new Constellation Piña Colada flavor, there is a sweepstakes for a trip to Hawaii.
