Placements The right placement can sometimes make a big difference. This doesn't just apply to advertisements in 20 Minuten. In life, too, the place where a person ends up can often have a decisive impact.

Health Actually, there would be nothing to say about this poster subject (see column title: "noticed"). In fact, the cartoon on the platform at Rüschlikon station has caught the writer's eye for days. The idea advertises the sports park in Thalwil. In this health center, you can train for survival, as the claim says. This is proclaimed with a likeable little joke that always stands out positively in the poster landscape. At least the corners of the mouth are subtly trained to smile just by looking at the poster. But the brain also gets its money's worth in the end. Who will actually survive here? Is it the dinosaur? Or the human with the overweight belly? Andreas Panzeri