No water, no fun ? and no electricity either
Wirz takes a humorous approach to the topic of energy conservation on behalf of the Zurich Cantonal Power Company.
Saving energy has become a fashionable topic. And what you hear again and again is perhaps more likely to be ignored than taken note of over time. That's why Wirz Werbung wanted to take a humorous approach to this serious topic for once. Original savings ideas were created in which the effort and result "are perhaps not in the most comfortable relationship to each other", as CD Thomas Kurzmeyer says.
"No water. No fun" uses a stranded pedalo to dramatize what happens when we run out of water. And warm finks in the office: is this really the best idea for saving energy? The campaign is set to run for three years and will come up with many more such "ideas".
EKZ is committed to the responsible use of natural resources with a variety of measures. It was therefore fitting that Wirz wanted to attract attention with a few pranks in the guerrilla and ambient areas in the run-up to the current print campaign. The advertisers had the EKZ donate bathing islands in various Zurich lakes. These were used to promote the environmentally friendly Aquastrom and to point out that some things are better with water. Pedalos, which were placed throughout the canton in places where such boats had never been seen before, said the same thing.
Andreas Panzeri
"No water. No fun" uses a stranded pedalo to dramatize what happens when we run out of water. And warm finks in the office: is this really the best idea for saving energy? The campaign is set to run for three years and will come up with many more such "ideas".
EKZ is committed to the responsible use of natural resources with a variety of measures. It was therefore fitting that Wirz wanted to attract attention with a few pranks in the guerrilla and ambient areas in the run-up to the current print campaign. The advertisers had the EKZ donate bathing islands in various Zurich lakes. These were used to promote the environmentally friendly Aquastrom and to point out that some things are better with water. Pedalos, which were placed throughout the canton in places where such boats had never been seen before, said the same thing.
Andreas Panzeri
