Nothing works on TV without print

Press The winners of the second round of the
Young Creative competition "Only an advertisement can do that". What
is what Swiss television does when it appoints a new director.
is looking for a new director? That's right! It makes an ad - just like everyone who
want to reach a selected audience with relevant messages.
The job advertisement actually appeared - on September 21, 2002,
after Peter Schellenberg resigned. Nik Hodel has made
created an ad for the "Only an ad can do that" campaign and the
won first prize. Second place went to a boy's room, the walls of which
are adorned with car ads. Headline: Advertisements bring dreams
closer. Senders: Alain Szerdahelyi and Achim Kaufmann. The three
Winners travel to Berlin for "Best YET" from May 11 to 13, 2006
(best young european team), the international equivalent of the Swiss
Young Creative Competition. The YET winning team will in turn travel in June
to the 53rd International Advertising Festival in Cannes.