No CD without CI
If you want to create a corporate design, you first need to understand the corporate identity. Unfortunately, only a few people do this because it is difficult to understand a customer's identity. But it's hardly possible without it.
If you want to create a corporate design, you first need to understand the corporate identity. Unfortunately, only a few do this because it is difficult to understand a customer's identity. Companies are increasingly being forced to differentiate themselves - by means of their identity, not their products. Robert Paulmann clearly shows how this works. CI basics in a nutshell > Double Loop by Robert Paulmann.
Verlag Hermann Schmidt, Mainz 2005. 160 pages, 49.80 francs.
Verlag Hermann Schmidt, Mainz 2005. 160 pages, 49.80 francs.
