OgilvyOne gives PostMail customers wings

Following a pitch, PostMail has commissioned OgilvyOne Zurich to develop a two-stage mailing campaign. It is intended to raise awareness of the direct marketing service range among users and provide information about the offering. This has been structured and divided into different areas such as products or know-how, according to a press release. The first part of the mailing contains a teaser card in the form of a personalized billboard. This is followed two days later by the main mailing, which has been designed to resemble a boarding card cover. In addition to a letter, an eight-page brochure with an integrated competition and a reply collection envelope, this contains a set of around 30 boarding cards with all the services offered by PostMail, including the vouchers.