OgilvyOne realizes new customer mailing for Volvo

Following the successful "Volvo Inscription" mailing with a tartan look, OgilvyOne Zurich is once again targeting new customers for Volvo with a dialog marketing campaign. The aim is to win new customers for the new Volvo S80 saloon with a birch wood panel. The piece of wood symbolizes Scandinavian design and conveys the car's origins, according to a press release. The piece of wood also serves as a response element: simply sending back this small slice in the enclosed reply envelope is enough for Volvo to recognize the prospective customer - even if they do not provide any further name or address details. The mailing concept is used in Switzerland as well as in Austria, Slovenia and Croatia.