Ogilvyone wins precious metal at the DDP

The Zurich agency Ogilvyone has won silver at the German Dialog Marketing Prize (DDP) with its "Volvo Inscription" mailing. It won in the D-A-CH category (dialog marketing work from German-speaking countries). The task of the external address launch mailing was to publicize Volvo's new "Inscription" equipment line - Scottish leather and other fine materials. According to a press release, the jury was probably won over by the impact of the mailing: 18 percent of the 15,000 recipients responded and returned the enclosed piece of tartan. The target response rate was 1.4 percent.