OgilvyOne supports Volvo Switzerland
The Zurich-based dialog marketing agency OgilvyOne is taking over the communications budget for the passenger car division of Volvo Automobile (Schweiz) AG.
Zurich-based dialog marketing agency OgilvyOne is taking over the communications budget for the passenger vehicle division of Volvo Automobile (Schweiz) AG, having won the contract without a pitch against the previous budget holder, according to a press release. "A niche product like Volvo sells more efficiently through niche communication," says Daniel Brüngger from OgilvyOne with conviction. Media buying will remain with Mindshare, which, like OgilvyOne, is part of the WPP Group. Most recently, Volvo was managed by the Grey subsidiary Dorland. This merged with Grey's PR agency GCI in September to form the communications agency Friday.
