Ogilvy sends the Defender on its lap of honor
Before the Land Rover Defender makes its final exit, Ogilvy & Mather is sending it off with a cross-media campaign.
At the end of 2015, the last Defender will roll off the production line at the Land Rover plant in Solihull (UK). With the "Landy", as its fans affectionately call it, the original Land Rover is retiring at the age of 67. It marks the end of an era for Land Rover and Landy fans all over the world. And a legend begins.
Ogilvy & Mather Zurich has developed a cross-media campaign that has been running since the beginning of the year to support the last Defender year in Switzerland. The campaign focuses on and highlights the Defender's varied and eventful history as well as specific offers for exclusive and limited special models, which are advertised both in print ads and online.
Ogilvy & Mather Zurich, in collaboration with the event and communications agency Woehrle Pirola Zurich, designed and created a special Defender microsite for the last Defender year. In addition to the offers Defender.ch information about the Landy as well as stories, films, tributes and a timeline with the most moving moments and important milestones from the Defender's history will be available online. The highlight of the farewell year will be a farewell party for the Defender in the summer with numerous surprises, to which all Defender drivers in Switzerland are invited.
Responsible at Jaguar Land Rover Switzerland: Stephan Vögeli (Managing Director), Karin Held (Director Marketing, PR & Sponsoring), Sladjana Mitrovic (Communications Manager). Responsible at Ogilvy & Mather: Jonathan Schipper (overall responsibility), Claudia Sigg (consulting), Thomas Bolliger (CD), Marcel Elsener (text), Woehrle Pirola AG (concept/text)
