Ogilvy One: Savings campaign for Sanagate
Saving money can be complicated, but it doesn't have to be. Ogilvy One has chosen this message as the foundation for health insurer Sanagate's current campaign. After all, saving money with Sanagate is easy thanks to its affordable premiums.
Humorous short videos form the core of the campaign - they show people who save in a complicated way, and immediately point out that saving can also be easier. The videos, together with the health insurer's premium calculator, are located on a responsive landing page that can thus be optimally used by users on all devices.
Various online and offline measures (banners, ads, the Sanagate Facebook page, a 20-minute fake cover, regional radio spots, posters, unaddressed mailings) promote the video. Entertaining social media measures are also planned to involve the community: Posts and videos about saving money and a mini-competition. The digital media agency Neo@Ogilvy is responsible for media planning. For this extensive and demanding campaign, it is relying on branding, performance ads with real-time bidding, mobile and video seeding.
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Responsible at Sanagate: Antonia Lepore (Head of Marketing & Services); Désirée Seuret, (Marketing & Communications Specialist). Responsible at Ogilvy One: Benjamin Franken (CD); Karl Badde (Art Director Digital); Christoph Perner (Art Director); Simone Paulzen, (Text); Sandra Pellny, Petra Weber, Silvia Tran (Consulting); Claudia Scheuber (Media); Nadine Wolf, (Social Media). Film production: Rocket Film: Alessandra Angiuli, directed by Eric Andreae.
