Ogilvy One lets the piggy bank out for Sanagate
Let the piggy bank out! Under this slogan, Ogilvy One has launched the latest fall campaign for the health insurance provider Sanagate.
To showcase the benefits of saving in a memorable way, the savings sow was brought to life, with more money left over for leisure thanks to low premiums. At Sparsau.ch you can see the savings sows in action in videos.
https://www.youtube.com/watch?v=QYkQ1pCLYpg
Other online and offline measures aim to involve mobile users in the campaign. On the Olma weekend, for example, pig noses are distributed in St. Gallen so that visitors can show how they let out the piggy bank as part of a competition with #sparsau. A high density of shareable content on social media also contributes to involvement. Reward calculators and sweepstakes provide further incentives to request a quote from Sanagate.
In addition, classic print measures, radio spots, regionally distributed direct mailings and posters increase the campaign's reach and ensure additional traffic on the landing page and premium calculator. Neo@Ogilvy is responsible for media planning.
Responsible at Sanagate: Antonia Lepore (Head of Marketing & Services),
Désirée Seuret (Marketing & Communication Specialist). Responsible at Ogilvy One: Benjamin Franken (CD), Frank Engelhaupt (Text), Karl Badde (Art Director Digital), Christoph Perner (Art Director), Sandra Pally and Petra Weber (Consulting), Nadine Wolf (Social Media), Yvan Piccinno (Media). Responsible at Zweihund (film production): Jonas Maier (Director),
Niels Vije (Producer).
